South African Conceptual Design

This picture highlights South Africa's poaching problem. African has many endangered species which fall prey to myth and misguided information, which results in them being hunted for appendages or n hides. This design delivers it message efficiently, by depicting a rhino horn strapped to the head of a zebra, emphasis is placed on the fact rhinos are an endangered species and can not be replaced. This also draws the comparison between the attitude  towards endangered and non-endangered species.

 

This Image addresses the danger of wildfires and human negligence.In this image the WVS attempts to draw attention to the fact that animals are just as in danger from wildfires as humans.The animal depicted is small and vulnerable, portraying the defenselessness of animals faced with wildfire. The Matchsticks represent fire and are often the cause of wildfires and their use here makes us aware that wildfires can damage more than trees. The matchsticks scattered around the animal also serve as a reminder of how human negligence can have a negative effect on the environment.

 In image,the South African National Council on Alcoholism and Drug Dependence confronts the issues of drinking during pregnancy. The image attempts to enlighten the audience that the damage done by prenatal alcoholism doesnt always appear in early life, and its manifestation in later life may include dire side effects. The SANCA logo is placed within a sonar picture to further emphasis the dangers of prenatal alcoholism. The depiction o f a young man lying in a prison cell paints a picture of a grim future and an even more horrifying life story. The entire image is dirty and has grunge elements to depict the darker nature of the image.