simplistic solutions to design problems, with its goal being effective visual communication. The style communicated this, making significant use of negative space and simplistic imagery. A prominent figure in the ITS was Ernst Keller (1891-1968). Keller was often referred to as the "Father of swiss graphic design". His philosophy of design solutions emerging from the content encompassed diverse solutions and was famous for his use of grids in design.
This is a collection of logos that are reflective of the ITS principles and style.
The Windows 8 logo is unlike the other Windows logos, monochromatic in color and styled with a single san-serif font. The logo makes great use of negative space and the icon itself is a simplified version of the original windows logo,created from 4 simple squares.
The BBC logo is set up in a grid format that is is consistent with the ITS style. It also features one color, with the majority of the focus on the typography. No evidence of personal expression is displayed, just a sense of order and reliability that this logo conveys.
The BMW logo has been around for some time, it consists of a circle divided into 4 quadrants. The entire logo is comprised of simplified geometric lines and shapes which is consistent with the ITS style. The slight chrome accent gives it a slight feel of elegance or luxury.
Textura is simple illustration based logo, comprised of clean lines at 90 degree angles clearly demonstrating the use of grid design. There is a balanced use of negative space and layout, giving it a
even finish.
The Samsung logo is well constructed, consisting of nothing more than a typeface and open visual space. The brand usually varies their font color and background color, but leaves the logo clean and uncluttered, giving legibility and communication its highest value.
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