A Contemporary Brand - MTN

The MTN-Group is a major South African based mobile network provider. The group is based in johannesburg but operate in countries all around Africa and Europe. MTN is a well known South African Brand that takes an active role in South African growth and development.

The brand is highly flexible and its design elements can be applied to a wide variety of mediums. MTN is particularly well know for their catchy, easily identifiable television commercials. Amongst South Africans, MTN has a strong brand equity because of its reputation as a reliable and affordable telecommunications provider, as well as taking an active interest in South African Society.

The MTN brand has created a platform between technology and the average South African Consumer.  The MTN corporate philosophy starts with innovation, providing vision and guidance, proactivly leading by example, creating inspirational and original ways to do things.

With a mass social influence and a backing of credibility, MTN is a formidable brand in South African consumer markets.